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Fern Leaves

SIGNATURE
MARKETING SERVICES

Clear messaging. Aligned strategy. Content that converts.

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I help small businesses simplify their marketing, connect with the right people, and build systems that turn interest into sales—with expert copy, strategy, and design support at every stage.

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Every package is fully customized to your business. We’ll start with where you are, identify what you need, and build a plan that works.

Image by Bogomil Mihaylov

1. STRATEGY FIRST

If your  marketing feels scattered or isn’t producing results – start here. We’ll refine your brand story, analyze your sales funnel, and identify where leads are slipping through.

 

You’ll walk away with clear messaging and a focused plan to guide your next steps.

Services may include:

  • Brand Story Development & Messaging Framework

  • Sales Funnel Audit & Customer Journey Mapping

  • Audience Personas & Value Proposition Refinement

  • Strategic Roadmap for Content, Lead Generation & Email Automation

  • Actionable Recommendations for Funnel Fixes & Conversion Improvements

Typical Investment Range:

$600 - $1,500

Purple Flower

2. REFINE THE SYSTEM

Have a system in place, but not performing at your full potential? We’ll optimize your sales funnel to better capture leads, nurture prospects, and drive conversions.

 

You’ll also have the option to integrate AI tools for in-house content creation.

Services may include:

  • Lead Magnet Creation (ebooks, guides, quizzes)

  • Email Sequences (welcome + nurture series)

  • Landing Pages & Sales Copy

  • Website Messaging/SEO Refresh

  • Paid Ads (Google, LinkedIn, Meta, etc.)

  • Social Media Copy for Funnels & Promotions

  • AI Tools Setup & Training

  • Mid-Level Design Support

  • Funnel Strategy & Automation Buildout

Typical Investment Range:

$1,500 - $5,000

Budding Tree

3. KEEP GROWING

Once your plan is up and running, I offer ongoing support to create content, optimize performance, and keep your marketing aligned as your business grows and your goals evolve. .

 

We’ll also use AI intentionally to simplify your workflow without losing quality.

Services may include:

  • Monthly SEO Blog Posts (generally 2–4 per month)

  • Newsletters & Promotional Emails

  • Email Automation Refinement

  • Social Media Captions & Repurposed Content

  • Performance Reviews & Strategy Adjustments

  • AI Content Support & Workflow Optimization

Typical Investment Range:

Custom monthly retainers starting at $500

À LA CARTE MENU
Choose individual services to fill gaps, test new strategies, or add targeted support—fully tailored to your business goals. Here's a sample of what's available: 

SEO Blog Posts: Starting at $325

Marketing Emails: Starting at $250

Website Copy: Starting at $400/page

eBooks / Lead Magnets: Starting at $500

Landing Pages: Starting at $400

Consulting & Marketing Audits: $85/hour

The first step? A simple conversation. 

Book a free 20-minute discovery call to clarify your goals, explore your options, and map out the right next step for your business. No obligations, no strings attached. 👇​

HOW IT ALL WORKS

1

DISCOVERY CALL

We start with a free 20-minute discovery call to talk through your business, your goals, and where you may need support. From there, I’ll recommend a clear plan of action tailored to your needs.

2

PROPOSAL & BOOKING

After our call, I’ll send a detailed proposal and simple contract outlining your custom package. Once approved, a 50% deposit secures your spot and allows me to begin work.

3

RESEARCH & STRATEGY

With your input, I conduct a full brand and funnel audit, review your existing content and data, and use targeted AI-supported analysis (website metrics, reviews, surveys, customer insights) to sharpen your messaging and build a focused strategy.

4

CONTENT CREATION

I develop your draft content and deliver it by the agreed timeline. You'll review, provide feedback, and we’ll fine-tune together to ensure everything aligns with your voice, goals, and audience.

5

DELIVERY & NEXT STEPS

Once approved, final files are delivered and the remaining balance is due. From there, you can choose to move into ongoing support—or simply enjoy your newly aligned, hard-working marketing system.

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