Make a lasting first impression with high-level strategy, SEO-optimized web copy that speaks to your audience in their language.
A Campaign to Build Credit and Community
StellarFi is a Public Benefit Corporation on a mission to make good credit universally accessible. Its innovative platform helps consumers transform their monthly bills into credit-builders – regardless of their income or credit history.
Since credit influences nearly every aspect of our personal finances, StellarFi wanted its content marketing plan to center around financial education. Together, we developed a robust collection of blogs that meet three key objectives:
Be Useful: Translate complicated topics into helpful blogs that empower StellarFi users to take control of their credit and personal finances.
Get Discovered: Use targeted SEO to get StellarFi in the hands (and search results!) of the folks who need it most.
Do It Justice: Create content that speaks to issues and communities historically left out of conversations about credit-building.
With this in mind, we got to work bringing StellarFi’s editorial platform to life. Over the course of nine months, we developed dozens of blogs and pillar pages on credit-building, personal finance, and wealth and credit equity. StellarFi’s strong SEO strategy draws folks in – and relevant, useful content keeps them there.
"Marley has been a huge asset to our growing company! She is able to apply a socially and culturally aware lens to her writing, ensuring her content is appropriate and relevant to our market, which includes marginalized groups."
- Michael Toledo, Senior Copywriter, StellarFi
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